Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. And, unlike social media channels, your association controls the app. Consultant/founder wisdom.

Newsletter 250

Newsletter Content Social Media Education 250

Association Analytics

MARCH 1, 2023

It’s time to get more nuanced – focus on what’s bringing the most value to your members and what level of effort (dollars or team resources) it takes to deliver that revenue. Other options to consider are social and community listening. This proactive strategy will definitely help set your association apart in such a busy world!

Revenue 320

Revenue How To Products Price 320

Reid All About it

APRIL 5, 2024

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. 2024 membership pains.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Successful marketing and sales teams are increasingly going to be defined by how well they can work together. How can we better engage our customers?

Marketing 184

Marketing Strategy Tips Social Media 184

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. You can build more collaborative teams. Involve the marketing team in strategic decision-making.

Video 88

Video Social Media Committee Team 88

Reid All About it

MARCH 1, 2024

Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. I’ve got one more tip: have them join your AMS users group and go to its events. Member expectations. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

FEBRUARY 23, 2024

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. The evidence Reiner and his team dug up overwhelmingly points in another direction, one that’s not so surprising. Member mobile app. Webinar latecomers. Reiner is a master storyteller.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. MCI released a benchmark survey report on AI adoption in associations. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. This week, it reported 9.56

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

Member Engagement 257

Member Engagement Strategy Tools Content 257

CMA Solutions

APRIL 3, 2024

Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy. According to reports, another banking crisis could be closer than you think. Having a centralized team or a point person to coordinate all communication channels helps maintain consistency.

Press Release 52

Press Release Social Media Case Study Team 52

CMA Solutions

JANUARY 31, 2024

Develop a User-Friendly Website Your sales team can’t work 24/7, but your website can. Invest in Search Engine Optimization (SEO) A report from the Search Engine Journal says that 93% of all online experiences, regardless of sector, begin with a search engine. It’s your company’s perpetual display window around the clock.

Industry 64

Industry Marketing Social Media New Jersey 64

Associations Now

MAY 6, 2019

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. Your IT team should take notes. And before that, the Mozilla Add-ons team started sharing out more detailed information to add-on developers via Twitter.

Social Media 84

Social Media Communications Certificate Maine 84

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Blue Sky eLearn

SEPTEMBER 10, 2021

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Curate personalized membership outreach. Optimize Your Content.

Email Marketing 283

Email Marketing Marketing Content Software 283

Reid All About it

DECEMBER 15, 2023

This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too. He saw the idea in action at the Social Media Market World conference. PYMNTS reports that Tinder is promoting short-term subscriptions for Gen Z.

Iowa 256

Iowa millennials Texas Strategy 256

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

Social Media 52

Social Media Video Content Press Release 52

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Ready to launch your membership campaign, but wondering where to start? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Reid All About it

JANUARY 12, 2024

Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. His interesting perspective is one I hadn’t seen before, well worth a read.

LMS 266

LMS Member Engagement Education Revenue 266

Associations Now

NOVEMBER 26, 2019

Lindsay says that, beyond keeping old content cycling, it eases the need for creative teams to keep building new ideas. In a 2018 report, Omnipress found that more associations were repurposing content from their events , often to promote new ones. And this approach can translate to your general content strategy as well.

Content 95

Content Strategy Social Media Marketing 95

Reid All About it

NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Twenge says teens are in the midst of a mental health crisis because of phones and social media. PAR Member Meet-Up: There’s No Playbook for That Hear association teams share the craziest member, attendee or client experiences.

Tools 272

Tools Strategy Revenue Technology 272

CMA Solutions

MARCH 6, 2024

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines. Among the pact, three stand out: 77% of Internet users read blogs.

Marketing 64

Marketing How To Social Media Video 64

Membersuite

JUNE 30, 2021

1: Offer purposeful work: align volunteering with organizational strategy and goals. The yearly review process allows you to sunset volunteer groups and activities that don’t align with organizational strategy. Reports are only shared via email or another platform, not during a meeting. Expectations for their performance.

Leadership 133

Leadership Strategy Committee Recruiting 133

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Check out these sixteen strategies to repurpose your content: 1. Build out your content with blog posts Start with a 500-word blog post on your website and post on your social media pointing to your website.

Content 78

Content Revenue How To Social Media 78

EventMobi: Association Events

SEPTEMBER 13, 2023

Take advantage of event management software to offer your members a smooth experience and you’ll also cut back on the time your team spends managing logistics. No matter what your strategy is, personalization is key. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Member Experience 130

Member Experience Tips How To Software 130

CMA Solutions

AUGUST 31, 2022

Your company is nothing more than the people who make it work from the C-suite to team members on the assembly lines and in the offices. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. So the better it is, the better your social game will be. All the above!

Video 52

Video Marketing Strategy New Jersey 52

Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. Association communications teams can play an important role in generating nondues revenue, according to Naylor Association Solutions’ 2019 Association Communications Benchmarking Report [registration].

Revenue 77

Revenue Team Communications Content 77

Reid All About it

OCTOBER 27, 2023

Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth Nonprofits and trade groups develop strategies to manage transition, solicit feedback from their community or members, and reassess priorities in response to outside trends. More info/register. 1 CAE credit. More info/register. 1 CAE credit. .

LMS 256

LMS North Carolina Recruiting Recruitment 256

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Effective strategy begins with an integrated plan.

Marketing 88

Marketing Team Social Media Communications 88

Membersuite

JANUARY 10, 2023

The team and I have pulled together a list of topics we’ve been talking about or hearing and reading about in blogs, social media, webinars, and conferences—the topics rising in our collective association consciousness. Social Flux & the Human Touch. Social media is unpredictable as ever.

Directory 143

Directory Social Media Tools Revenue 143

Higher Logic

MAY 1, 2018

When you’re looking at your next event, plan on including these five expert strategies to ensure your event is smoother and more successful than your last: Choose the right event software. Make sure the software you choose can produce intuitive reports or can quickly and accurately export your data to a trusted third-party reporting system.

Strategy 120

Strategy Tips Discount Software 120

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. They describe what associations need to offer to compete with these new membership groups.

Chicago 205

Chicago Newsletter Revenue Education 205

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Content Florida Video 52

Reid All About it

JANUARY 24, 2020

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? That’s the problem with social media today. We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. LinkedIn has its moments.

Arlington 359

Arlington Social Media Content DC 359

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

JUNE 13, 2019

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. We’ve pulled out 39 of our favorite stats from the report (but don’t worry, there’s more stats and info to be had in the full report !).

Strategy 195

Strategy Report Team Cost 195

Reid All About it

JULY 14, 2011

She also recognized Smith’s behavior as a social media failure for ESPN. Michael Smith tweets as an ESPN reporter. Not for high paying endorsements or lucrative contracts, but a true love of a sport and the desire to be there for their team mates. ”. American teams and cyclists are some of the best in the world.

Social Media 150

Social Media California Team Communications 150